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| | Nike Bauer sold at $400 million |
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| | The whole circus is just like a traditional auction fair. Nike has now confirmed that it will sell its hockey apparel and accessories subsidiary Nike Bauer to a group of Canadian and American investors for a mere $400 million. It was learned that Nike Bauer has been in a steadying losing streak for the past year, way far below sales forecast. The investors are Canadian individual W. Graeme Roustan and American firm Kohlberg & Co. Congratulations! |
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| | Advertising in hockey jerseys not good for the health |
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| | Hockey jerseys should be stripped down naked plain and simple just like what Ashley Judd is wearing sporting an ice hockey jersey of the University of Kentucky where she graduated. According to concerned European hockey enthusiasts, posting of commercial logos to hockey jerseys have subliminal messages to children wearing them and making them addicted to unwanted and unhealthy products such as McDonald’s for example. |
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| | Reebok-CCM Hockey names new general manager |
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| | A veteran in the hockey industry is being named as general manager of Reebok-CCM Hockey. The person is identified as Len Rhodes. Rhodes has long been considered for the position because he was also the general manager of Reebok Canada. As an executive for The Hockey Company, the precursor of Reebok-CCM Hockey, Rhodes was also instrumental in steering the company to its current success. |
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| | Nike to bail Bauer out |
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| | Barely months after acquiring Bauer, Nike is trying to bail out the unit after sales did not reach forecasts. Perhaps it's because among hockey enthusiasts here in Canada and the United States, they have already identified themselves with the Bauer product that they resist naming it after Nike even if the latter company itself is an apparel giant. Whatever the score is, we can just hope that no company is at a loss because this can have trickle-down effect to its employees. |
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| | Instant heat for hockey players |
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| | For players who need to have instand heat in their body either before or after a game or practice, there's the ZING Heat Pack. The ZING Heat Pack can be used in any external part of the skin and is available in almost all retailers nationwide wherever you are located. So go seek this out today even if you are still learning hockey. |
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| | Mexico exports hockey sticks to Canada |
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| | Many thanks to the North American Free Trade Agreement (NAFTA), Mexicans in Tijuana now import hockey sticks to Canada. In fact, about 4,000 composite sticks are made in Tijuana every week to be shipped to northern America. Hmm...I see it now. It's actually embedded in my hockey stick the tag that clearly states that THIS IS MADE IN MEXICO. |
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| | Hockey takes on a more girlie form |
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| | Earlier this month, Maine-based BelaHockey geared up and went live, offering polka-dotted sticks, pink-and-purple colored hockey socks and a range of other girlie products. There's lots of potential in their market - there were 58,000 participants in girls' and women's hockey in the United States in the 2005-2006 season, and 74,000 more in Canada where the game is a national passion. Orders have come from as far as Minnesota, Wisconsin, New Jersey and Canada. BelaHockey can add some color to items such as hockey stick bags and girls' undershirts. The company's most popular product so far is the stick, which feature colorful polka-dots and the company's logo, a girl's face inside a circle shaped like a flower over crossed hockey sticks. Most of the products differentiate in design by adapting a more feminine...and innovative style. One product that has a functional change that's useful for girls is the Katie Kap. It is a headband/scarf that keeps a player's hair out of her eyes when tucked inside a hockey helmet. Congratulations and happy New Year! |
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| | Nike Bauer second quarter profit rises |
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| | Nike Bauer, the world's largest hockey equipment and accessories manufacturer, posted second-quarter profit that beat analysts' estimates on higher sales in China and Europe and a weaker dollar. Net income climbed 10 percent to $359.4 million, or 71 cents a share, from $325.6 million, or 64 cents a share, a year earlier. Orders for clothing and footwear through April rose 10 percent excluding currency gains. Sales in China, the world's fastest-growing major economy, are increasing as consumers there buy shoes and athletic gear ahead of next year's Olympics. Sales for the three months that ended Nov. 30 rose 14 percent to $4.34 billion, Nike said. Orders for clothing and footwear through April increased 13 percent, with a 3 percentage point benefit from the weaker dollar. U.S. orders rose 1 percent. European orders climbed 19 percent. Asian orders jumped 24 percent while orders in the Americas increased 21 percent. U.S. revenue gained 7 percent to $1.5 billion as higher sales of shoes offset a 3 percent decline in clothing sales. Nike Bauer said revenue in Asia rose 17 percent to $674.6 million on increased shoe sales. In Europe, sales climbed 18 percent to $1.2 billion. Changes in currency exchange rates helped revenue growth in Europe by 10 percentage points, the company said. In the Americas region, sales surged 19 percent to $313.6 million. Congratulations! |
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| | Nike Bauer enlists marketing survey |
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| | After rumor has it that hockey legend Wayne Gretzky is trying to purchase hockey equipment manufacturer Nike Bauer (a spinoff of the apparel giant) all by himself, the company is now enlisting the services of a third-party company to conduct a survey on what hockey enthusiasts really want. In particular, Nike Bauer assigned a cultural anthropologist to study the mindset and habits of 15-year-old hockey players. The agency wanted its representative to see how the kids interact and evaluate their passion for the game. Good luck! |
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| | Hockey skates rank third coolest consumer gadgets for 2007 |
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| | If hockey is the most-searched term in Yahoo! Canada for 2007, hockey skates rank as the third coolest consumer gadget for this year. This was according to the Bourne Report and I don't mean the fictional secret agent Jason Bourne. I mean Bourne Research LLC, a consumer gauge firm competing with Nielsen. According to the group, the rest of the list in the top ten coolest consumer gadgets for 2007 include the next-generation cookware, fishing poles and underwear. |
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